MarketingProfs.com (subscription) You Need to Add Video to Your Personal Branding Strategy MarketingProfs.com (subscription) William Arruda, dubbed "the personal branding guru" by Entrepreneur, is a motivational speaker, talent-development...
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Robin Good's curator insight,
December 27, 2012 12:47 PM
Good introductory article by Don Reggie on "content curation" for marketing people. It explains from A to Z and in simple words, the what, why, and how of content curation. Good introduction to curation for the layman. 6/10 Full article: http://www.instantshift.com/2012/12/12/the-freelancers-guide-to-successful-content-curation/ (Image courtesy of Springpad.com)
whynot's curator insight,
December 30, 2012 7:09 AM
Un article bien développé, qui souligne l'utilité de la 'curation' pour les freelance et présente les différents outils (scoop.it en tête). via Robin Good sur scoop.it! |
Barry Deutsch's curator insight,
January 7, 2014 3:57 PM
I liked this presentation by Chris Lema on the idea of what a trusted advisor is to their clients and their network. In stepping through this short slideshare presentation, it reminded me of some things strategically I need to keep doing to grow my business. Is it time for an introspective look of whether you are a trusted advisor or a subject matter expert? In research over the last 20 years within the Vistage/TEC community, my informal analysis indicates that less than 5% of all speakers and "TAs" could be categorized as trusted advisors to their CEO clients. Most are narrowly focused in the category of subject matter experts and relegated to vendor - service providor roles at the department head or below level. Where would you rather work? Which role might lead to more business?
Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
NOT a Vistage/TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
Join the Discussion With Me On Google Plus
Frank J. Papotto, Ph.D.'s curator insight,
August 20, 2013 9:52 AM
I hope you are. The abundance of information available needs some order and organization. We need to know better what we know and don't know. |
As a consultant within the Vistage/TEC community, I am constantly evaluating social media opportunities to communicate with my followers, connections, and network.
Video has exploded onto the scene - both in terms of visibility and ease of use in creating content. Here's what the author of this article said about using video:
"Videos are much more likely than text pages to get that coveted page 1 slot, thanks to blended search. So, instead of focusing only on blogs, articles, and whitepapers, spend time creating a video bio or a series of thought-leadership videos. Doing so is your best opportunity to stand out from the pack and increase your influence."
Have you put your toe in the water as a speaker or trusted advisor to share your thought leadership yet?
Here's how I do it with an existing blog post of about 500 words which I've already written.
1. Create a powerpoint slide deck
2. Narrate the slidedeck using the recording function within powerpoint or a tool such as camtasia -2 to 3 minutes max.
3. Post the slidedeck to slideshare.net
4. Convert into a YouTube Video (automatically through Camtasia) and load into your YouTube Channel.
5. Strip off the audio and post to your Itunes Listing.
6. Share on your various social media platforms like Twitter, Facebook, and LinkedIn.
This entire process should take 2 hours initially and after you master it - perhaps 1 hour.
Do you have a short video you use on social media that conveys your thought leadership in your niche/area of expertise?
Barry Deutsch
Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Vistage/TEC Speaker or Trusted Advisor - Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
NOT a Vistage/TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
Join the Discussion With Me On Google Plus