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Robin Good's curator insight,
December 27, 2012 12:47 PM
Good introductory article by Don Reggie on "content curation" for marketing people. It explains from A to Z and in simple words, the what, why, and how of content curation. Good introduction to curation for the layman. 6/10 Full article: http://www.instantshift.com/2012/12/12/the-freelancers-guide-to-successful-content-curation/ (Image courtesy of Springpad.com)
whynot's curator insight,
December 30, 2012 7:09 AM
Un article bien développé, qui souligne l'utilité de la 'curation' pour les freelance et présente les différents outils (scoop.it en tête). via Robin Good sur scoop.it! |
Barry Deutsch's curator insight,
January 7, 2014 3:57 PM
I liked this presentation by Chris Lema on the idea of what a trusted advisor is to their clients and their network. In stepping through this short slideshare presentation, it reminded me of some things strategically I need to keep doing to grow my business. Is it time for an introspective look of whether you are a trusted advisor or a subject matter expert? In research over the last 20 years within the Vistage/TEC community, my informal analysis indicates that less than 5% of all speakers and "TAs" could be categorized as trusted advisors to their CEO clients. Most are narrowly focused in the category of subject matter experts and relegated to vendor - service providor roles at the department head or below level. Where would you rather work? Which role might lead to more business?
Barry Deutsch Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
NOT a Vistage/TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
Join the Discussion With Me On Google Plus
Frank J. Papotto, Ph.D.'s curator insight,
August 20, 2013 9:52 AM
I hope you are. The abundance of information available needs some order and organization. We need to know better what we know and don't know. |
You're an expert in your niche. No one comes close to understanding the pain your customers face. You've got hundreds of case studies, examples, and quantifiable data to support every conclusion you've drawn over the years.
You're sitting on a goldmine of data to differentiate the value you can offer your clients.
How come business is not POURING in the door?
It's because NO ONE sees you as a thought-leader, expert, go-to person except for a very small select group of former clients and few prospects. To the universe of your potential clients, they see you as a me-too service providor or vendor slogging it out in the trenches without any differentiation of what you do vs. your competitors.
Is it not time to leverage your thought leadership through social media and content publishing to the pinnacle or capstone of marketing as Laura Ramos talks about in her blog post on the Forrester site?
If you're ready to start right now, shoot me a note and in a 15 MINUTE phone conversation I'll take you through our 8-point assessment of whether you're doing enough to convey your thought leadeship as a consultant, speaker, coach, or trusted advisor.
Barry Deutsch
Social Media Coach to Vistage and TEC Speakers and Trusted Advisors
Are you reading our Blog on How to Attract and Engage with Potential Clients Through Social Media Blog?
http://www.barrydeutsch.net/vistage-speakers-trusted-advisors
If you're a Vistage/TEC Speaker - Consultant - Coach - Trusted Advisor, join our LInkedIn Discussion Group to learn how to find, attract, and engage more clients
http://www.linkedin.com/groups/Vistage-TEC-Speaker-TA-Group-1875142/about
Not a Vistage or TEC Speaker or Trusted Advisor, then be sure to visit our public blog on how to drive sales through social media, AND/OR our open discussion group on LinkedIn, Sales Through Social Media
http://www.barrydeutsch.net/sales-through-social-media
http://www.linkedin.com/groups/Sales-Through-Social-Media-3854199/about