Digest...
Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create coherent, unified customer experiences across Web, social, email, apps, advertising, sales, and service.
That’s a big promise. And it’s available today.
Salesforce plans to deliver on this promise by providing essentially a drag-and-drop graphical user interface for customer interactions, across all your media and channels. Salesforce calls it a “canvas,” which marketers can use to map customer journeys across apps and social and email, building flows and stages through which they hope to bring prospects and existing customers.
Journey Builder is available today, but the new features won’t be available until about November/October of this year.
Pricing will start at $5,000/month for a subscription, with the dollars rising as you send more messages to customers via the system.
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Via Marteq
Absolutely needed! I don't know how often I find myself flowcharting OUTSIDE the MAP to create what is needed. But $5K/month puts it only into the hands of the Enterprise, which is a damn shame for the SMB marketplace where it is needed the most.
Salesforce and Linkedin- Two announcements in one day. Linkedin with the new customer tool and this. Looks like B2B sales is changing.