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Scoop.it!
Zylo's curator insight,
May 16, 2020 2:08 PM
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Scoop.it!
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Rescooped by Marta Torán from Content Curation World |
Scoop.it!
Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.
To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.
Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?
Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.
Can that be useful beyond attracting some initial extra visibility?
How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?
This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.
Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.
Content curation takes serious time.
A lot more than the one needed to create normal original content.
To curate content you need to:
Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.
Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.
Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.
Synthesize and highlight the value of the chosen resource within the context of your interest area.
Enrich the resource with relevant references, and related links for those that will want to find out more about it.
Credit and attribute sources and contributors.
Preserve, classify and archive what you want to curate.
Share, distribute, promote the curated work you have produced. Creating it is not enough.
(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)
These are many more steps and activities than the ones required to create an original piece of content.
Curation is all about quality, insight and attention to details.
It is not about quantity, speed, saving time, producing more with less.
Robin Good
Absolutamente. Curar contenido lleva tiempo pero, en mi opinión, es un tiempo que se traduce en grandes beneficios para el curador: más conocimiento, más actualización, mejor gestión de la información... Curar como herramienta de Gestión del Conocimiento personal.
Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.
To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.
Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?
Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.
Can that be useful beyond attracting some initial extra visibility?
How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?
This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.
Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.
Content curation takes serious time.
A lot more than the one needed to create normal original content.
To curate content you need to:
(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)
These are many more steps and activities than the ones required to create an original piece of content.
Curation is all about quality, insight and attention to details.
It is not about quantity, speed, saving time, producing more with less.
truly Curation should not be merely aggregating different links without taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.
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Rescooped by Marta Torán from Content Curation World |
Scoop.it!
A news curation tool. A possible alternative to Scoop.it. Easier to use, but not as feature rich (e.g. lacks some of Scoop.it social sharing and publishing options)
Reading time: 5 mins
A new curation tool, similar to Scoop.it, without the discover features. Simple and promising for creating on-the-fly boards and organizing topical content. via @robingood
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Rescooped by Marta Torán from Content Curation World |
Scoop.it!
RefreshBox enables people to subscribe and create weekly 5-link-collection newsletters of their weekly professional best reads, tools or resources."
Robin Good:
Refreshbox offers a good opportunity for anyone wanting to warm up to content curation without needing to invest a truckload of time.
The new free service allows you to easily pick any webpage or resource you find online, and to add your personal title and description /commentary to it, while saving to a draft newsletter that will be sent out to your readers once a week.
Contrary to what is suggested on the "What's This" page on the Refreshbox site, I strongly recommend that you do not just pick but also introduce and contextualize the gems you find, that's the real-value you can provide, while Refreshbox takes care of providing free-of-charge:
1. a web page for your curated newsletter(s),
2. a searchable hub where others can find it and
3. an easy-to-use subscription and distribution service without asking you anything in return.
Refreshbox allows you to place up to 5 links in each newsletter edition, and to hook up to other services (e.g.Product Hunt) to pick up your likes and preferences automatically and add them to your curated newsletter draft.
Excellent tool to warm-up to content curation by picking and collecting great resources to distribute via email.
Try it out now: www.refreshbox.co
Chrome extension: https://chrome.google.com/webstore/detail/refreshbox-add-links/ilbegopaglacdlahboheibkofipgmgno/reviews ;
Newsletter con tus enlaces curados favoritos.
Refreshbox offers a good opportunity for anyone wanting to warm up to content curation without needing to invest a truckload of time.
The new free service allows you to easily pick any webpage or resource you find online, and to add your personal title and description /commentary to it, while saving to a draft newsletter that will be sent out to your readers once a week.
Contrary to what is suggested on the "What's This" page on the Refreshbox site, I strongly recommend that you do not just pick but also introduce and contextualize the gems you find, that's the real-value you can provide, while Refreshbox takes care of providing free-of-charge:
1. a web page for your curated newsletter(s),
2. a searchable hub where others can find it and
3. an easy-to-use subscription and distribution service without asking you anything in return.
Refreshbox allows you to place up to 5 links in each newsletter edition, and to hook up to other services (e.g.Product Hunt) to pick up your likes and preferences automatically and add them to your curated newsletter draft.
Excellent tool to warm-up to content curation by picking and collecting great resources to distribute via email.
Try it out now: www.refreshbox.co
Chrome extension: https://chrome.google.com/webstore/detail/refreshbox-add-links/ilbegopaglacdlahboheibkofipgmgno/reviews
