Your new post is loading...
You're sitting in a conference staring at the face of the other party. You want one thing. They want something entirely different. And as you're both on the verge of flipping over the table, it occurs to you that neither party is going to get what they want.
Here's the thing. Negotiating isn't about getting what you want OR giving in to what the other party wants. It's not an "either/or situation." It's about having both parties walk away satisfied. Over the years in both business and life I've had to learn this hard lesson.
