Image: birgerking/Flickr Social media is a treasure trove of insights and useful information, but most people have realized that the path from hype to
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Great WIRED article about SMM Analytics where the insights apply across the ocean of Social Media Marketering. Here is my favorite quote:
"This variety of formats means that, while organizations may want to treat social media like every other data source in their information management portfolio, gleaning insights from these channels necessitates an entirely new approach. "
Duh and that idea is applicable across SMM as a whole.