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Want Success? Know Business Storytelling's Dirty Little Secret

Want Success? Know Business Storytelling's Dirty Little Secret | Business Improvement and Social media | Scoop.it
Most leaders and companies are only going to be mildly successful with
storytelling. Results are lackluster or don't last. Sometimes it results in
"Oh, we tried that here. It didn't work." Find out why and what to do about
it.
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Business storytelling: How it drives finance and economics

Business storytelling: How it drives finance and economics | Business Improvement and Social media | Scoop.it
History shows us that narratives play an important role in market behaviour. But new research shows that all it takes is a simple story that matches our preconceived notions.
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Finding Common Ground From The World Of Storytelling

Finding Common Ground From The World Of Storytelling | Business Improvement and Social media | Scoop.it

"As I pondered these questions for my own best response to the current conflicts we face, I looked at the JIT Core Values on the wall in my office; values that lie at the foundation of how we strive to engage with each other, connect with our diverse volunteers, and create partnerships with the young people we serve."

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Neuroscience of Storytelling: Your Brain on Podcasts

Neuroscience of Storytelling: Your Brain on Podcasts | Business Improvement and Social media | Scoop.it
Different people’s brains absorb a compelling story in the roughly the same complicated pattern, using many parts of the brain, researchers found.
Pedro Vélez Pardo's curator insight, November 3, 2016 8:56 AM

Lots of storytelling goes on in Podcasts, and they could be considered a narrative form in and of themselves. So here's an article about what goes on in the brain when we hear podcasts.

 

What I really like is that the podcasts used in this research was storytelling from The Moth. Which are all stories.

 

What did they find? "And so it goes, for each word and concept as it is added to the narrative flow, as the brain adds and alters layers of networks: A living internal reality takes over the brain." Multiple areas of the brain are activated along with layers and layers of neural networks. This shows us again how storytelling is a whole-brain/whole body immersive experience.

 

So cool! Add this to your files about the brain on storytelling :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How to Use Data to Tell a Stronger Story

How to Use Data to Tell a Stronger Story | Business Improvement and Social media | Scoop.it
Data visualizations that don't communicate a larger story don't succeed. Here's how to balance your data, design, and messaging.

Via Ariana Amorim, Mark E. Deschaine, PhD
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Take Your Talk On A Walk: How Walking Improves #Storytelling & Fosters #Creativity

Take Your Talk On A Walk: How Walking Improves #Storytelling & Fosters #Creativity | Business Improvement and Social media | Scoop.it
Image via Diego Sevilla Ruiz
A certain Zen proverb goes something like this: 'A five year old can understand it, but an 80 year old cannot do it.' The subject of this riddle-like saying has been described as 'mindfulness'---or being absorbed in the moment, free from routine mental habits.
Ricard Lloria's insight:

Every time I'm getting a story ready to tell, or every time I give a storied talk, I storyboard my presentation on a set of 3x5 cards (1 image/trigger word per card), than go for a walk.


Why? Because it embeds the story into my body and becomes much more of a whole brain/body experience. That way it's a lot easier to tell when I'm on the stage.


Or if I know I have a talk coming up, but I'm not sure about what I'm going to say, I go on a walk. Presto magic, while on the walk I figure it all out. This is when  I take my cell phone with me that's got the Evernote app on it. I open up a new note in Evernote and can record my thoughts and the talk right into the note while walking. By the time I get back to the office, my thoughts/outline/story are already on my computer waiting for storyboarding and polishing.


Easy peasy!


Now researchers at Stanford Univ. have confirmed how powerful walking is in stimulating creativity. Since storytelling is a creative act, it's no wonder how walking can work so well with them.


You'll enjoy this post, along with the 13:45 minute interview with Mary Oppezzo, one of the 2 Stanford walking researchers featured. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Katie Anderson's curator insight, March 1, 2016 8:32 AM

Every time I'm getting a story ready to tell, or every time I give a storied talk, I storyboard my presentation on a set of 3x5 cards (1 image/trigger word per card), than go for a walk.


Why? Because it embeds the story into my body and becomes much more of a whole brain/body experience. That way it's a lot easier to tell when I'm on the stage.


Or if I know I have a talk coming up, but I'm not sure about what I'm going to say, I go on a walk. Presto magic, while on the walk I figure it all out. This is when  I take my cell phone with me that's got the Evernote app on it. I open up a new note in Evernote and can record my thoughts and the talk right into the note while walking. By the time I get back to the office, my thoughts/outline/story are already on my computer waiting for storyboarding and polishing.


Easy peasy!


Now researchers at Stanford Univ. have confirmed how powerful walking is in stimulating creativity. Since storytelling is a creative act, it's no wonder how walking can work so well with them.


You'll enjoy this post, along with the 13:45 minute interview with Mary Oppezzo, one of the 2 Stanford walking researchers featured. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Kevin Watson's curator insight, March 7, 2016 7:20 AM

Every time I'm getting a story ready to tell, or every time I give a storied talk, I storyboard my presentation on a set of 3x5 cards (1 image/trigger word per card), than go for a walk.


Why? Because it embeds the story into my body and becomes much more of a whole brain/body experience. That way it's a lot easier to tell when I'm on the stage.


Or if I know I have a talk coming up, but I'm not sure about what I'm going to say, I go on a walk. Presto magic, while on the walk I figure it all out. This is when  I take my cell phone with me that's got the Evernote app on it. I open up a new note in Evernote and can record my thoughts and the talk right into the note while walking. By the time I get back to the office, my thoughts/outline/story are already on my computer waiting for storyboarding and polishing.


Easy peasy!


Now researchers at Stanford Univ. have confirmed how powerful walking is in stimulating creativity. Since storytelling is a creative act, it's no wonder how walking can work so well with them.


You'll enjoy this post, along with the 13:45 minute interview with Mary Oppezzo, one of the 2 Stanford walking researchers featured. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ian Berry's curator insight, March 12, 2016 9:53 PM

Every time I'm getting a story ready to tell, or every time I give a storied talk, I storyboard my presentation on a set of 3x5 cards (1 image/trigger word per card), than go for a walk.


Why? Because it embeds the story into my body and becomes much more of a whole brain/body experience. That way it's a lot easier to tell when I'm on the stage.


Or if I know I have a talk coming up, but I'm not sure about what I'm going to say, I go on a walk. Presto magic, while on the walk I figure it all out. This is when  I take my cell phone with me that's got the Evernote app on it. I open up a new note in Evernote and can record my thoughts and the talk right into the note while walking. By the time I get back to the office, my thoughts/outline/story are already on my computer waiting for storyboarding and polishing.


Easy peasy!


Now researchers at Stanford Univ. have confirmed how powerful walking is in stimulating creativity. Since storytelling is a creative act, it's no wonder how walking can work so well with them.


You'll enjoy this post, along with the 13:45 minute interview with Mary Oppezzo, one of the 2 Stanford walking researchers featured. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Is #Business #Storytelling A Natural Talent or Acquired Skill?

Is #Business #Storytelling A Natural Talent or Acquired Skill? | Business Improvement and Social media | Scoop.it
At the start of our Storytelling for Leaders® programs, we always ask the question ‘who thinks they are a storyteller?’ Very few people raise their hands.
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Want Results? The ROIs of Business #Storytelling

Want Results? The ROIs of Business #Storytelling | Business Improvement and Social media | Scoop.it
What are the ROIs for business storytelling? Dig into this article for
examples of both hard and soft ROIs, and the difference storytelling makes
in leadership, performance, and business growth.
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Your Leadership, Storytelling and The Power of Meaning

Your Leadership, Storytelling and The Power of Meaning | Business Improvement and Social media | Scoop.it

What makes life meaningful for you?

Writer Emily Esfahani Smith has dedicated her latest book to answering that question, and an entire chapter to the role of storytelling. She interviewed our Artistic Director, Catherine Burns, to learn about the story crafting process.

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Storytelling & Customer Journeys: Let Emotion Be Your Guide

Storytelling & Customer Journeys: Let Emotion Be Your Guide | Business Improvement and Social media | Scoop.it
A UX gig for a hospital turned into an unexpected insight: in the realm of emotions, digital and bricks and mortar become one.
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#Storytelling: What Stories NOT To Tell

#Storytelling: What Stories NOT To Tell | Business Improvement and Social media | Scoop.it
Lin-Manuel Miranda gives a master class in storytelling every night on the stage of the musical "Hamilton". He went into more depth on his thinking a
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#Storytelling, Listening, and Narrative Interviewing

#Storytelling, Listening, and Narrative Interviewing | Business Improvement and Social media | Scoop.it
I've been lucky enough to spend three days in the company of Thaler Pekar and I wanted to share a small slice of rich insight from our first dinner conversation. It's about sadness and narrative
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Developing Your #Storytelling Voice: The 4 Phases

Developing Your #Storytelling Voice: The 4 Phases | Business Improvement and Social media | Scoop.it
No one wishes their way to mastery.
Monica Szwarc's curator insight, January 19, 2016 6:06 AM

Thanks Karen! Great scoop!

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Just Story It - Scoops

Just Story It - Scoops | Business Improvement and Social media | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

Dr. Karen Dietz's comment August 13, 2013 12:03 PM
Thank you!
Dr. Karen Dietz's comment August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!