When I began gamifying my classes almost 2 years ago, I had no idea of the amazing adventure it would take me on. The immersive learning environment that has been created by this new way o
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When I began gamifying my classes almost 2 years ago, I had no idea of the amazing adventure it would take me on. The immersive learning environment that has been created by this new way o No comment yet.
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The Game's The Thing
Martin (Marty) Smith's insight:
The game's the thing. We know of no way to keep customers loyal and advocating your content, products, and services without games and gamification.
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The fundamental goal of every loyalty program is to engage the customer. How do you do that? The equation seems ridiculously simple — excitement equals engagement.
Martin (Marty) Smith's insight:
Games vs Loyalty You may not think of airline miles as a game, but it is. Not all games create, develop or confirm loyalty. Some games are played with the express purpose of being disloyal.
Deal busters, or people who know what brand they want and are pitting one retailer against another to get the best price, aren't very loyal. They are playing their own game and their winning may be your brand, website or company's losing.
Better to understand how to use game mechanics to increase engagement, listening and curation as this post explains.
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Introduction We will soon present our gamification platform within HiSocial for websites and fan pages on Facebook, the project on which we have been working
Martin (Marty) Smith's insight:
Great gamification primer.
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Gamification Preso at Mumbai Loyalty Summit (Marty Note)
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All You Need Is Fun: How To Gamify Your Business [Infographic] image Top5Gamification. Be sure to get your customers in the game too. Reports show that only 31% of consumers are using online communities to engage ...
Martin (Marty) Smith's insight:
Would that it were so. I LIKE the idea of this infographic - that gamification is easy. I haven't found that to be the case, but like the idea. Our websites and content marketing must become more game-like to create the communities and engagement needed to develop ROI.
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Mobile Taking Over World
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3radical provides brands with a new communication channel to connect directly with consumers while impacting their behaviour in a measurable way.
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Why TIME Is Money Online This post, thanks to a great game theory post by Jesper Juul, is as close as we've come to fitting these three important puzzle pieces into a "super symmetry". Time is money online and its important to understand how to create online environments that work with customer expectations and major trends such as:
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You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through. * Board Games. * Choose Your Own Adventure. * Puzzles. * TV Game Shows. * Animated Games. Marty Note
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Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
* Curator & Creator = YOUR ROLES.
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Why CONTESTS Are KING: Crowdsource Content & Build Community & Work Great on Social via @HomesDotComErica Campbell Byrum - Homes.com, Social Fresh EAST 2014
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Martin (Marty) Smith's insight:
Cool idea we should apply to gamifying Agile Marketing too. |
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Gamify Education Gamification has grown in popularity as teachers and educators realize the wealth of potential that games offer their students, no matter the age. Fast fading is the idea that video games are a waste of time. Discover ways games can augment, enhance, and engage students and teachers.
Martin (Marty) Smith's insight:
This post focuses on gamifying education but lessons are applicable to business too.
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Content Marketing & the Game Within The Game
on Curagami: http://www.curagami.com/content-marketing-five-lessons-from-hbo-westworld/
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Gamification has tremendous potential in the education space. How can we use it to deliver truly meaningful experiences to students? Learn all about the impact of gaming on education in this infographic.
Martin (Marty) Smith's insight:
Don't be fooled by the title, lots of gamification tips and ideas to steal for biz here
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30 can't-miss facts about the power of gamification.
Martin (Marty) Smith's insight:
All marketing is teaching and listening now and this infographic has great tips for teachers and marketers on how to do both better. .
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It is one of the key emerging trends in learning, but according to experts the next few years could see gamification move from the periphery to become the cornerstone of our classrooms.
Martin (Marty) Smith's insight:
Great post emphasizing how the classroom and real life are running together like two trains on the same track. Gamification is a classroom natural since it creates an identifiable tribe working on a shared objective with friendly competition and a sale to know who is contributing and who isn't.
Lori Wilk's curator insight,
January 22, 2015 4:47 PM
#Forbes #article makes a great point about how #Gamification is a growing #Trend in #Education and we are only beginning to see its impact.
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Organizations are expanding their use of gamification to reap additional benefits.
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WackyKid Comment
Agnipravo Sengupta's comment,
November 1, 2014 12:04 AM
Wow Marty... this's one great insight! Never thought of the co-relation in that way...
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McDonalds, Red Bull & Like Me Scores
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Marty Note
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GamEffective is a next generation gamification company focusing on rich graphical narratives to drive skillful change in organizations. It works across enterprise applications and requires no coding for integration.
Martin (Marty) Smith's insight:
We think this is great advice. The more inclusive and imersive the game environment the more fun and complete the experience. Really love the Ambassadors layer. |
Good How To Gamify primer.