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Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.
According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.
There are four major challenges at play.
Most companies know they need to be using social media but struggle with putting the resources into a strategy. Especially true for small business!