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I mentioned at the beginning of the article that mobile marketing will be a game-changer akin to other major shifts in marketing in the past decades. But you might wonder why. Let’s look at some statistics.In 2013, according to reports by comScore and Nielsen, users were spending 40% of their internet time on mobile devices. And at the end of 2009, Morgan Stanley made a prediction that in five years, internet users would prefer mobile devices to desktops to access the web. Unsurprisingly, these predictions turned out to be correct. And it seems that things are looking ever-brighter for those hoping to use mobile marketing.
Comprehensive reports show that the trend is ever increasing, so much so that in 2015 alone, mobile phone internet traffic increased by 39%. And in January 2015, web-pages served to mobile phones comprised a third of all served pages. This means that mobile advertising must have grown also. And it has.
To put things into perspective, in 2009, internet advertising grew by 9%, while more traditional forms like newspapers, radio and TV went down 18.7%, 11.7% and 10.1% respectively. Billions of dollars go into mobile advertising every year and by 2017, experts foresee that mobile ad spending will reach just shy of $60 billion worldwide....
Via Jeff Domansky
Here's why mobile matters in marketing today and tomorrow.