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Where Your Customers Come From

Where Your Customers Come From | e-commerce & social media | Scoop.it
From www.engage2connect.com - October 5, 2016 10:47 AM
Do you know where your customers come from? Many small business owners have a gut answer, but few have actually tracked and know where their customers come from

Via Robert Caruso
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Robert Caruso's curator insight, October 5, 2016 9:39 AM
Though tracking and measuring where your customers come from is a crucial first step for any small business, there needs to be more. ROI or return on investment should become the mantra and focus of every small business owner. Being able to make intelligent and educated business and marketing decisions based on facts puts your business well on the path of sales and revenue growth.
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How to Evaluate and Optimize Your Best Social Media Content

How to Evaluate and Optimize Your Best Social Media Content | e-commerce & social media | Scoop.it
From blog.bufferapp.com - September 29, 2014 4:51 PM
Tips and methods to evaluate social media and optimize your posts
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Transforming Social ROI From a Myth Into Reality

Transforming Social ROI From a Myth Into Reality | e-commerce & social media | Scoop.it
From www.cmswire.com - April 10, 2014 9:11 AM
Here’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable time and resources on social media without really understanding why. Or it's a marketer that totally gets the value of investing in the company blog, Twitter profile and LinkedIn groups but still needs help convincing their “old-school” CMO or CFO that investing in socia Topic: Customer Experience.
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Zack Fagan's curator insight, April 10, 2014 8:35 AM

Well phrased article about social ROI
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Infographic: only 28% of brands are able to measure the ROI of content marketing

Infographic: only 28% of brands are able to measure the ROI of content marketing | e-commerce & social media | Scoop.it
From www.thedrum.com - March 18, 2014 12:38 PM

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company.

 

It was discovered that 61 per cent of marketing leaders said they spent just half a day or less on content marketing related activities, with 71 per cent of brands producing social media content.

Video content was produced by 30 per cent, seen by 12 per cent as the most effective for their business. Infographics were produced by 23 per cent of companies, and were chosen by 10 per cent as the most effective for their business.

 

The research was carried out by Redshift Research, which surveyed 100 marketing decision makers, on behalf of communications, content and community agency Bite as part of its Stop Content Pollution campaign.

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B2B Marketing Measurement Needs To Sharpen Its Business Acumen | Forrester Blogs | #TheMarketingAutomationAlert

B2B Marketing Measurement Needs To Sharpen Its Business Acumen | Forrester Blogs | #TheMarketingAutomationAlert | e-commerce & social media | Scoop.it
From blogs.forrester.com - September 5, 2013 9:00 AM

Condensed...


In May, Forrester teamed up with the IT Services Marketing Association (ITSMA) and VisionEdge Marketing (VEM) to survey marketing leaders about how they demonstrate marketing's impact on the business.  About a week ago I (finally) published Forrester's take on this important survey (subscription required).

 

Key among the findings: marketing leadership continues to use metrics to report on performance and justify budgets.  But far fewer use data and analytics to analyze purchase patterns, fine tune the mix, and understand customer lifetime value - actions that can have a bigger impact on overall performance.  The bottomline here is that marketing's impact doesn't matter if CMOs fail to link what they do to business goals. 

 

To help CMOs shift their measurement perspective from outputs to outcomes and to put a sharper focus on business agility, I recommend four key actions to take:

 

1) Clarify which outcomes the business wants.

2) Go beyond ROMI to expose the full scope of marketing's influence.

3) Model and monitor customer lifetime value.

4) Measure existing customer value as well.


Via Joemktg
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Joemktg's curator insight, September 5, 2013 7:15 AM

Sometimes I get self-conscious that I'm making sophomoric statements regarding the CMO and the usage of data and technology to drive the function, i.e., am I stating the obvious here? Then I come across articles such as Laura Ramos' above post, and I don't know whether to be shocked that this is still occurring, or pleased that I'm making the right call.


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The B2BNN guide to social media ROI - B2B News Network

The B2BNN guide to social media ROI - B2B News Network | e-commerce & social media | Scoop.it
From www.b2bnn.com - February 27, 2015 11:24 AM
One of the first questions brands and marketers ask themselves before jumping on the social media bandwagon involves Return on Investment. They want to know that their financial investments will pay off in terms of brand recognition, leads, and market penetration. The ROI of social media exists. But it works differently from old-fashioned ROI because it …
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Social ROI = Return on Insanity

Social ROI = Return on Insanity | e-commerce & social media | Scoop.it
From www.cmswire.com - May 14, 2014 8:59 AM
There’s no way to put this delicately, so I’ll be blunt: quantifying the financial benefits of an enterprise social network is turning your company -- and the entire social technology industry -- into a three ring circus.   The ongoing demands of individual executives, archaic software evaluation processes and an obsessive focus on employees as productivity centers instead of human beings have turned collaboration into chaos, and social analytics into a spectator sport. As vendo Topic: Social Business.
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Why The ROI of Online Community Doesn't Matter

Why The ROI of Online Community Doesn't Matter | e-commerce & social media | Scoop.it
From thenextweb.com - April 8, 2014 9:10 AM
The business case for community has already been made — defensible business, increased engagement, increased retention, and increased lifetime value.
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What You Should Be Tallying On Your Social Media Scorecard

What You Should Be Tallying On Your Social Media Scorecard | e-commerce & social media | Scoop.it
From marketingland.com - March 13, 2014 8:37 AM
Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far […]
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