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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The Actionable Guide to Reddit Marketing for Your Business

The Actionable Guide to Reddit Marketing for Your Business | e-commerce & social media | Scoop.it

Reddit is a website built upon hundreds of different groups, also known as subreddits. Each subreddit has its own rules, and depending on the rules, you can either start a new thread with a link and/or a text post (links can be added inside the text). The only identifiable information to others is your username (which doesn’t even have to be your name).

Aside from your username the only other relevant element of your profile is the amount of “karma” that you have. Karma reflects the quality of the content you have provided: the upvotes or downvotes that you get for your comments and posts compromise your “karma” count. More Reddit “karma” only means that you are a trusted source and a healthy Reddit user (and not another brand spamming Reddit). There is no added benefit to your posts as someone with more “karma” versus someone with less....


Via Jeff Domansky
Jeff Domansky's curator insight, December 23, 2015 8:18 PM

Ins and outs of Reddit for business. Tread carefully.

Marco Favero's curator insight, December 24, 2015 4:42 AM

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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier

How a Tiny Startup Used Reddit to Build an Army of 1,400 Ambassadors (and How You Can Too) - Zapier | e-commerce & social media | Scoop.it

Pushbullet started as simple app for taking advantage of the rich notification functionality that came out on Android in late 2012. The company’s founder, Ryan Oldenburg, realized that his notification tray could be much more useful if notifications could actually come with some text or imagery. It would allow you to get to needed information faster.


The Google Play Store shows it’s an app with over 500,000 installs so far and more than 40,000 people have given it ratings, with an average score of 4.6 stars out of 5. It’s also on iOS, if you’re an Apple user. There’s another statistic that’s neither present in the Play Store or App Store, however, but it’s been equally important for the company: 1,420


1,420 is the number of Pushbullet users who have joined its subreddit,/r/Pushbullet.


“Every app tends to attract ambassadors and I think the people on our subreddit are ambassadors,” Oldenburg told us....


Via Jeff Domansky
Jeff Domansky's curator insight, June 22, 2014 3:29 AM

A smart social marketing strategy pays off on Reddit for startup Pushbullet. And you can replicate it.