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Scoop.it!
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession. 
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Scoop.it!
"The decision-making network in our brain doesn't prioritize." That's what neuroscience tells us, so how can we adjust our marketing messages to improve response rates?
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Experiencing creative thinking burnout? The latest cognitive neuroscience research can help you get out of your rut.
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What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?
corneja's curator insight,
April 7, 2013 11:45 AM
"Removing 'is' from your language" and other advices. Thanks for the article and for the scoop! 
Mauro Hernandez's curator insight,
April 7, 2013 12:08 PM
Que es lo que sucede en el cerebro cuando se procesa el lenguaje? ¿ Afectan las palabras la mente de diferentes maneras, algunas más convincentes que otras? 
Denyse Drummond-Dunn's curator insight,
April 8, 2013 7:09 AM
I agree with most of them, but a few don't resonate. Which do you find most useful? |
