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Scoop.it!
Becoming mindful of these common cognitive distortions will help you understand yourself and other people better, and improve your decision making. 
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Scoop.it!
The human brain is capable of 1016 processes per second, which makes it far more powerful than any computer currently in existence. But that doesn't mean our brains don't have major limitations. The lowly calculator can do math thousands of times better than we can, and our memories are often less than useless — plus, we're subject to cognitive biases, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous conclusions. Here are a dozen of the mos
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According to researchers, emotions rule our decision-making so strongly that cloudy days can affect stock market performance.
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She doesn't just win--she crushes. How? It all starts with how she thinks -- just like your success will start with how you think.
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Sometimes even the smartest people forget some very simple truths. Consider this your reminder.
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"The decision-making network in our brain doesn't prioritize." That's what neuroscience tells us, so how can we adjust our marketing messages to improve response rates?
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