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Neuroscientists have found several ways in which the brains of top-notch athletes seem to function better than those of regular folks. 
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Mark Mattson is the current Chief of the Laboratory of Neurosciences at the National Institute on Aging. He is also a professor of Neuroscience at The Johns ...
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It's time for neurons to share the glory. Gene activity isn't just a background utility of the brain, but an integral part of its operation.
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The reality is that your mind is the product of very many independent brain processes which compete for control of your behavior, and the vast majority of these processes are inaccessible to the co...
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“We have minds that are equipped for certainty, linearity and short-term decisions that must instead make long-term decisions in a non-linear, probab
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You might imagine memory is a Santa’s sack of life events and the first half of jokes. You would be wrong. Neuroscientist Dean Burnett explains all in our new series, Use your head
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Can neuroscience provide unique insights to help struggling children growing up in lower income families?
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The brain is one of the most-studied - and most complex - things on the planet, so it can be hard to keep up with what the current state of neuroscience
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New study debunks widely-held belief that hippocampus size varies by gender.
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Researchers discover neurons in the brain that weigh costs and benefits to drive formation of habits.
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"The decision-making network in our brain doesn't prioritize." That's what neuroscience tells us, so how can we adjust our marketing messages to improve response rates?
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Researchers at Columbia University and Washington University have found that key parts of the human brain network that give a person the power to control and redirect their attention, a core cognit...
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According to researchers, emotions rule our decision-making so strongly that cloudy days can affect stock market performance.
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An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there’s new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively [...]
Kasia Hein-Peters's insight:
If you want to influence people with your story, make sure that they understand it and are engaged in it
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Paul Offit likes to tell a story about how his wife, pediatrician Bonnie Offit, was about to give a child a vaccination when the kid was struck by a seizure. Had she given the injection a minute so…
Kasia Hein-Peters's insight:
How our brain misleads us...
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What is creativity?
Kasia Hein-Peters's insight:
Can we use these insights from neuroscience to become more creative as marketers?
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. A pair of thumb-sized structures deep in the center of the human brain are critical for our ability to learn and remember. Thanks to their shape, each of them is called hippocampus — whic…
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Solved? Long-standing mystery about what the brain is doing when it's doing nothing.
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Too much cerebral thinking inhibits the creative powers of your cerebellum.
Kasia Hein-Peters's insight:
Think less, increase creativity
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Experiment compares the way monkey and human brains respond to abstract information.
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Neuroscience has potential to help senior managers navigate stress, make better decisions, and electrify performances.
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