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Scoop.it!
Despite understanding that metrics are important, many marketers struggle when trying to decide which metrics matter most. So, here's a look at some metrics that marketers should not overlook. Via Eva Sanagustin 
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Scoop.it!
It’s important to measure the impact and return using content marketing metrics and KPIs. Data, examples and techniques. Via Eva Sanagustin
Scoop.it!
There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different Via Eva Sanagustin
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Scoop.it!
The use of marketing ROI is increasing. It's important in content marketing too but often misunderstood. Content marketing ROI explored. Via Eva Sanagustin
Scoop.it!
Arnie Kuenn uses different studies to talk about the expectations behind and how to get ROI from your content. Via Eva Sanagustin
Scoop.it!
Web analytics and KPIs have come a long way since marketers were measuring "hits" on a site. Here are 8 KPIs your content marketing measurement should include. Via Eva Sanagustin
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