Introduction We will soon present our gamification platform within HiSocial for websites and fan pages on Facebook, the project on which we have been working
Via Martin (Marty) Smith
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malek's curator insight,
July 1, 2013 5:07 PM
A valuable advise: Turn the tiniest moments of everyday life into a game. A classic points-and-reward system is perhaps the most common implementation of gamification into everyday life
Martin (Marty) Smith's curator insight,
May 18, 2013 5:15 PM
Google's Android could be a powerful ally in the continuing move from phone to game console. What is clear about "mobile marketing" is no good comes from thinking of a smart phone as anything other than a really small iPad :).
Ask Datatech's comment,
May 20, 2013 12:22 AM
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Martin (Marty) Smith's curator insight,
May 5, 2013 7:45 PM
I like this "framework" to create gamification particularly Chou's 8 Core Drives: 1) Epic Meaning and Calling 2) Development and Accomplishment 3) Expression of Creativity and Feedback 4) Ownership and Possession 5) Social Pressure and Envy 6) Scarcity and Impatience 7) Curiosity and Unpredictability 8) Loss and Avoidance GREAT post on the HOW TOs of #gamification. Cool and helpful work from one of gamification's pioneers @yukaichou
Erin Moore's curator insight,
May 6, 2013 11:36 AM
These dives/motivations can be used to improve engagaement in any interaction.
Martin (Marty) Smith's curator insight,
April 10, 2013 12:46 AM
Startups Use Contests & Games To Create PR
Martin (Marty) Smith's curator insight,
March 30, 2013 8:06 AM
Great post about how colleges and universiteis are using gamificaiton for egagement with an audience used to gaming as they've grown up on video games.
Martin (Marty) Smith's curator insight,
March 28, 2013 1:29 AM
Badges We Don't Need No Stinkin Badges
Gamification has its own built in Darwinian thing. It is NOT easy and will not treat those who are looking for a quick fix well. Like any Internet marketing gamification takes testing, tweaking and listening more than you talk. These points are made in the article if a tad on the preachy side (for my taste).
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Martin (Marty) Smith's curator insight,
October 4, 2013 2:55 PM
3 Most Important Words In Internet Marketing: Games, Gamification, Gamify * This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply.
Martin (Marty) Smith's curator insight,
May 8, 2013 8:02 PM
Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything.
Martin (Marty) Smith's curator insight,
April 20, 2013 3:31 PM
Love Venture Capitalist Tim Chang's deep underlying truth - "You can't gamify anything you don't mesaure". Will be curating more content from the Game Summit, but this is a great post from Bill Hennessy (@bill_hennessy).
Martin (Marty) Smith's curator insight,
April 5, 2013 11:35 PM
Death Of Gamification Greatly Exaggerated These "death of gamification" articles are becoming popular. The irony of that in the scope of the content game we play can't be overlooked, but let's put that discussion on hold. Instead lets discuss the fact that gamification is NOT monolithic. * Passive - forming an ecosystem with algorithms reinforces play. * Real Tie - we will play in real time when predictive analytics and big data become more common.
I got criticism speaking of "badges" at a Meetup recently. The person made it sound like I was equating all gamification with badges. Not so, I am keenly aware of the many different variations of gamification.
Martin (Marty) Smith's curator insight,
March 28, 2013 7:58 AM
Post Panda & Penguin Engagement Is Queen http://sco.lt/7rqCIr Winning Hearts Minds and Loyalty Online (white paper) http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/
Martin (Marty) Smith's comment,
March 28, 2013 7:59 AM
Great stats sure to help sell gamification to the C level.
Martin (Marty) Smith's comment,
March 28, 2013 12:01 PM
Cool digital art and media Scoop.it Fausto. Marty
Martin (Marty) Smith's curator insight,
March 23, 2013 12:23 AM
You HAVE to love an article about gamificaton that opens quoting The Who. Games ROCK. Gamify me! |
Great gamification primer.
Great gamification primer.
Great gamification primer.