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The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P Via janlgordon, John van den Brink, Ivo Nový 
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Measure & influence your social media presence with @Kred http://t.co/1BeEteOkIR #ESN #socbiz #internalcomms #e20 #socialmedia #gamification Via Ron Sela, Gladys Pintado
Ron Sela's curator insight,
July 15, 2013 6:06 AM
Kred: A Platform for Measuring and Influencing Your Social Media Presence
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This is a fantastic infographic about the psychology of influence.
No matter how much technology advances, the triggers behind human behavior remain the same. With the right planning you can use psychology to increase conversions and improve your bottom line. Via Ivo Nový
Kim Zinke (aka Gimli Goose)'s curator insight,
March 22, 2013 8:37 PM
Thanks Karen Dietz for finding this. See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.
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Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.
The Klout Influence Matrix identifies these specific 16 types: Curator Broadcaster Syndicator Feeder Tastemaker Celebrity Thought Leader Pundit Dabbler Conversationalist Observer Explorer Socializer Networker Activist SpecialistSource: Klout.com Full image matrix: http://www.jkspeaks.com/wordpress/wp-content/uploads/2011/10/klout-influence-matrix2.jpg As in my case, you may likely feel that you belong in more than one of these categories. What matters is your ability to develop greater sensitivity for the differences that make up these profiles and to cull more attentively those that you feel are closer to your character and objectives. Check also Lisa Barone, co-founder of the firm Outspoken Media (New York), who in contrast, proposes a simpler list in Small Business Trends: The Five Types of Influencers On The Web. Interesting. 8/10 (Thanks to Raymond Morin) Via Robin Good
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Everyone on social media is obsessed with influence. But how can you know for sure how influential you are? What does social media influence even mean – and how can you know when you’ve got it?
Via Alessandro Rea
Alessandro Rea's curator insight,
October 30, 2013 3:04 PM
Some people consider the number of followers, likes etc. as a good way to measure influence. But I honestly believe that numbers don’t mean a thing on social media unless they are backed up by other factors. Everyone can gather thousands of Twitter followers or Facebook Page likes. Many of them can be fake, bought or simply completely uninterested in your social updates or your opinions. The truth is that the term is thrown around a lot, but even the most influential social media users have a hard time agreeing on an universal meaning for “social media influencer”. In my opinion, influence is all about engagementand how people are responding to your social media updates. Do you get lots of retweets and shares whenever you post a new update? Are people coming to you with questions and looking for your help? Are other social media users recommending you and your work?
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What especially intrigues me, for those that use these services, is the power and influence Klout or Kred scores have over our social media behavior. It has even been suggested that Klout and Kred reward social media ... Via Ron Sela, Gladys Pintado
Ron Sela's curator insight,
July 14, 2013 2:50 AM
The Psychology of Social Media Influence – The Power of Klout and Kred
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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media. This infographic breaks down ways that social media influences the visibility of your website in search results, including: Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website Via Lauren Moss, Brian Yanish - MarketingHits.com
Jayne Courts's comment,
May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight,
May 22, 2013 12:18 PM
SEO and Social Media why it works and how it helps your ranking. Excellent infograpic. 
Stephanie Smetana's curator insight,
July 9, 2013 7:17 PM
This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.
There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.
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![What's Really Going on With Klout & Why it's Important to Your Business [infographic] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/ZksvKkty0nGUyHzEMa9EDjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..
Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.
Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...
Included in this piece is a tip sheet to help you raise your score.
How does Klout measure your score?
**The number of people you influence + how much you influence them + how influential they are = your Klout Score
What goes into your score?
**Retweets and mentions
**Comments, wall posts and likes
**Tips, to-do's, done
**Comments, shares, +1s
Each user gets 5 +K each day to distribute to other users they consider influential
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic + tip shee
:Infographic by: RM Sorg WallStreetBranding
Read article and see infographic here: [http://bit.ly/NhrOaZ] Via janlgordon, malek
janlgordon's comment,
July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support! |
Your definition to Influence Marketing...!
This is a bit of an over-simplification when it comes to influencers and marketing. Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".