Information Technology & Social Media News

¿Qué hace la gente en línea en el mundo de hoy, ¿cómo obtienen en línea, y en lo que acelera? Un nuevo informe de la Guía Internacional de Empresas muestra cómo cómo millones de personas en el mundo acceden a la internet, donde el internet es el más rápido, y los dispositivos con los que se conectan, tras el primer año, cuando hay dispositivos de Internet móviles más que los humanos.

Ver esta infografía para ver qué regiones lideran el mundo en términos de las tasas de acceso a Internet, que consume lo que en línea y los sitios web más populares de la región.

Scoop.it Study
I've often thought Slideshare was the great underutilized weapon of content marketing. Thinking that and having the data to prove are two different things.

Thanks to the team at Scoop.it we now have the data to prove what I've FELT. In an extensive study the Scoop.it team shifted my thinking on Slideshare.

Always knew Slideshare was POWERFUL SEO VooDoo because I've had several decks BLOW UP such as:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo 
Absolute #1 position on "Storytelling is the new SEO" and has been top ranked for over a year.

http://www.slideshare.net/martinsellingzoe/content-marketing-network 
This deck held on for a year and has slide out of ranking now.

You don't get much more SEO competitive than "Storytelling is the New SEO" and "Content Marketing Network so personal validation supports the Scoop.it team's great work here.

The other paradigm they shifted for me today was thinking of Slideshare as an important "visual marketing" tool. Decks are LEAN, FAST and VIRAL so great ways to share and build authority and traffic. Just wish I could get my Slideshare profile styled better. Anyone know the secret sauce for that?

Great work Scoopiteers!  

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.

A showcase of the best infographics from around the web (Internet Users By Region – How Much Of The World Is Online?

A look at the current statistics of worldwide internet usage.

It wasn’t malicious. The file itself was the size of a small JPEG. It was given the absolute lowest priority. And it was set to self-destruct if anything went wrong. But this small file allowed one single hacker to measure the Internet activity of nearly half a million connected devices around the world, then share the results with everyone.

How was this even possible? The "hacker" barely hacked anything. In reality, they gained access to all these systems because each had the default "root" set as a password. With this access in hand, they ran several tests focusing on Internet structure and activity. And what they created from all this data is a spectacular map that captures a day in the life of the Internet (and all of its users).

How can you use social media to boost your brand?

Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

5 Internet Marketing Secrets
Some of these 2014 "secrets" such as ecommerce and social media may not feel very secret, but there is still plenty of "blue ocean" in them still. Ecommerce creates great content marketing support for less and less effort (to create the story) so every website should have a store now even if all they sell is their logo merchandise.

Social media is ubiquitous but not embraced. Our recent Ecommies Study of social media for top online retailers (http://bit.ly/1gATp9p ) proved many have social media accounts but few are "social businesses".

5 Secrets Blog Post on ScentTrail Marketing
http://bit.ly/IYZIo8

5 Secrets Haiku Deck
http://bit.ly/1k6uJFu

Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!

So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?

For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.

Find more statistics and data at the infographic or article link.

Papa and Marketing Got A Brand New Bag
This post is about the triptych of The Ask, The Give and The Share and how those marketing actions create The Commons.

The Commons, that special place where the sum is greater than the parts. The commons is where the Holy Grail of authority lives, where we collaboratively compete and all of our Google dreams are answered,