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Robin Good's curator insight,
May 23, 2013 5:20 AM
Matt Cutts has officially announced on his blog the release of Penguin 2.0 algo update. Barry Schwartz reports on Search Engine Land: "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update. Cutts later posted some more details about this roll out on his blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.” Adam Morgan on Search Engine Journal: "This update will be more intensive than version 1 of Penguin and is specifically targeting black hat spam. Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, you ‘need not fear’. :)" To check if you have been affected try one of these two tools: a) PanguinTool b) AlgoSleuth Original announcement by Matt Cutts: http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/ |
If you want to learn more about the risks that "unnatural" links can cause to your site, here's an good resource to check out: a curated selection of ten clips focusing only on this topic: links and Google penalties.
The collection includes:
7 selected videos from Google Matt Cutts
1 clip with Rand Fishkin - SEOMoz
1 clip with Shane Walker
1 additional video
Useful. Informative. 8/10
Full list: http://umain30.com/2013/08/14/10-top-videos-on-unnatural-links-and-penalty-warning/
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