When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.
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Scooped by Brian Yanish - MarketingHits.com |
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.
Scooped by Brian Yanish - MarketingHits.com |
"I can think of several organizations that are bravely embracing and sharing the chaotic reality of life—organizations that are inviting conversation and engagement, as opposed to sharing stock messages and regurgitated storylines."
Scooped by Brian Yanish - MarketingHits.com |
“After summiting a mountain in Alaska, our founders realized life is too big to dream small. So they started a company that would go to any length to create a rich coffee experience that…”
Blah blah blah. Not okay. You lost me.
This article does an excellent job of differentiating what's a story vs. what's a marketing piece. Don't be vague and say something any other brand in your category can say and slap their logo on. Tell YOUR story. The one NO OTHER BRAND can tell.
Scooped by Brian Yanish - MarketingHits.com |
http://www.socialmediabynumbers.com The era of Social Media has changed the nature of organizational definition. We are no longer authors of our identity, bu...
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What's your story? What are your mission vision values? Why it matters.
Excellent video.
This is key. The hard part is learning how an entrepreneur becomes a great story teller.