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Why Does a Body of Specialist Media Pay Dividends for Content Creators?

Why Does a Body of Specialist Media Pay Dividends for Content Creators? | MarketingHits | Scoop.it
Blogs posts work but slides, videos & lists transcend paid, owned & earned media. Why does a body of content of a single media type make a great investment?

Via Neil Ferree
Neil Ferree's curator insight, July 3, 2014 12:47 PM

Understanding P.O.E.M. 

(paid, owned & earned media) is essential as social media maturates, further amplifying the role and value of Content Networks.


The Sweet Spot

See Slide #3 in Nick's Deck

Social Networks vs. Content Networks


Insights into How to Manage Your Social Media Presence

Margaret McKinley's curator insight, July 7, 2014 11:59 AM

Read on and see the discussion about social networks vs. content networks which are key to marketing content these days