Psychology of Media & Technology

Positive role models do  a lot of good.  If you're a parent who has read the delightful Rosie Revere Engineer to your kids (or my fav, Iggy Peck Architect which is currently free on Kindle Unlimited) to encourage exploration of STEM fields, then show them this clever GE commercial about Molly.  This is a charming story that shows how creativity and innovation can develop into interesting and rewarding careers.  We spend so much time worrying about the down side of media, we forget it has the potential to leverage positive and empowering messages and model desired behaviors (without being pedantic and heavy-handed.)  Nice job @GE!