The social network has been hiding the number of likes and views from some users, testing whether it promotes expression and cuts back users' needs to feel popular.
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Removing the likes that other people have doesn’t change our need to compare ourselves. Social comparison is instinctive and works both up and down. Without likes, people will use other symbols and markers of status, popularity and validation of who or what’s important to navigate the social landscape. Removing likes is pandering to moral outrage but doesn't change any fundamental drivers. Solutions? Media literacy, critical thinking and self-efficacy.