Psychology of Media & Technology

While media psychology isn't mentioned in this article, it is at the core of each of these pieces of advice to keep marketing relevant.  Knowing your audience and adapting to the cultural context isn't just about "psychographics", it's about the psychological implications of cognition, developmental stages, needs, goals, affiliation, beliefs and meaning.  The ability to communicate well (i.e. "use visuals") means understanding things like how people derive meaning from multi-sensory input, how neuroscience and instinct drive our attention and desire, and how information is processed.  This is #mediapsychology (and for a shameless plug--all are things we teach in our Audience Engagement and Brand Psychology classes).