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When it comes to website optimization, even global enterprises can trigger adverse behavior from visitors to their site if they don’t take psychology into account
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Scooped by Gilbert C FAURE |
Scoop.it!
Every website that has one of those annoying "sign up" screens that pops up immediately after the page loads and before you've even read anything (that includes you TNW) needs to read this. A great article that explains how your desire to drive a visitor a specific action may in fact drive them to do the opposite.
@Liraz - The only suggestion I would make is that rationalization happens in the conscious, not the subconscious, mind.