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Jeni Mawter's curator insight,
March 23, 2015 9:50 PM
Mike Jones says: "In a multiplatform world a Writer cannot be defined by a Medium". I also agree with his comments that in order to write, you have to be able to talk! Those who write for Young Adults should find this of interest.
James Coombes's curator insight,
March 24, 2015 12:08 PM
"Technology has never changed what a Story is or what audiences expect of it. The commonality of Story between a stageplay, a novel, a film and a video game is much stronger than anything technology can throw at it."
Henrik Safegaard - Cloneartist's curator insight,
May 14, 2014 5:49 AM
A creative producer can find an audience in the digital landscape. If a platform can’t create an audience, the next step is to follow Steven’s advice: “If a digital platform is not working, then maybe a new platform needs to be created.” Steven is creating a solution by launching a new app that has potential to revolutionize the media industry. Click to read more.
Simon Staffans's curator insight,
March 26, 2014 8:04 AM
Eight tips on what to think of when creating transmedia.
Debbie Elicksen 's curator insight,
March 29, 2014 7:46 PM
“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.” Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers. |
Patricia Stitson's curator insight,
September 9, 2015 4:21 PM
Transitioning from user manual to a digital learning ecosystem? Have you considered how to differentiate across platforms or are you trying to duplicated the same information? What can be gleaned from transmedia storytelling to make even the most technical training interesting and available?
Jeni Mawter's curator insight,
September 10, 2015 12:21 AM
It's all about your reader/audience stepping into your story.
Minna Kilpeläinen's curator insight,
May 5, 2014 2:23 PM
It is not the concept transmedia that is important. The story and the ways and tools to tell them to engage the people around you, that´s the most important thing.
Ali Anani's curator insight,
March 29, 2014 1:59 AM
Sttrorytelling is the language that attracts customers |
Simon Staffans: "A chain is only as strong as its weakest link, and a multiplatform story arch is only as strong as its weakest story or platform."