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There is no doubt that technologies are changing the face of advertising, the question is how?
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Scooped by The Digital Rocking Chair |
Scoop.it!
The Digital Rocking Chair's insight:
A brief history, and some current context ....
Transmedia depends on engaging very primal psychologies--empathy, curiosity, the need for certainty and self-relevance--to get audience participation. The power is, as always, in the story. But the beauty of a transmedia strategy--compared to crossmedia--is that you don't have to tell the whole story at one time or in one medium, thus heightening the psychological response and increasing the motivation to explore and contribute. I love the Toshiba/Intel piece.
future advertising: always and everywhere?