Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Hollywood Has a Big Millennial Problem

Hollywood Has a Big Millennial Problem | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

 

Derek Thompson:  "The problem for Hollywood isn’t that audiences are ignoring sequels. The problem for Hollywood is that audiences are ignoring everything that isn’t a sequel, adaptation, or reboot. The market for films based on stories that aren’t already famous is threadbare. These sort of stories exist in entertainment, but consumers, and particularly young consumers, are looking for them outside of darkened theaters."

Jules Johnson's curator insight, September 7, 2021 5:05 PM

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Take Your Film To Where The Audience Already Is

Take Your Film To Where The Audience Already Is | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Ted Hope:  "Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier ifall we did was take our movies where people are already gathered?"

Charlie Dare's curator insight, May 26, 2015 6:36 AM

Ted Hope:  "Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier ifall we did was take our movies where people are already gathered?"

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How Big Data Is Rewriting Hollywood Scripts

How Big Data Is Rewriting Hollywood Scripts | Transmedia: Storytelling for the Digital Age | Scoop.it

Mark Wilson:  "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."

The Digital Rocking Chair's insight:

The death of creativity or the path to box office gold?  You decide.

Apsita's curator insight, May 22, 2013 4:34 PM

C'est quoi ce film déjà?

Brad Tollefson's curator insight, May 28, 2013 11:03 PM

Wait, I resemble that remark....

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Know Your Audience: How Studios Failed at the First Rule of Storytelling in 2015

Know Your Audience: How Studios Failed at the First Rule of Storytelling in 2015 | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Alisha Grauso:  "Hollywood studios failed big in 2015 because they didn't follow a defining principle of storytelling: Know Your Audience."

Nathan Schultz's curator insight, November 25, 2015 4:50 PM

 

An entertaining opinion piece, author Alisha Grauso explains that one of the reasons why so many of the movies that were made in 2015 were box office disasters was because filmmakers did not pay enough attention to what audience members wanted to see.  

 

The Steve Jobs movie, for example.  The fact that the movie was released four years after the man's death, thereby missing the "nostalgia window" in which audiences might have cared enough about Jobs to want to see a movie about him, essentially means that the movie was made without audience interests in mind, which should always be the foremost concern when selling any product.

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Hollywood explores the virtues and evils of social media

Hollywood explores the virtues and evils of social media | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Josh Rottenberg & Amy Kaufman:  "Since the advent of social networking services such as Facebook, Twitter and Instagram — few of which existed when today's young movie audience was born — the duality of social media has bedeviled academics, artists and everyday people alike, as long-held social norms established in an analog world have rapidly given way to a new age of selfies, likes and status updates."

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