Colin Brown: "Welcome to the indie world’s new arithmetic, a film financing revolution for which Braff has become the inadvertent poster-child through his committed embrace of crowdfunding" ...
The Digital Rocking Chair's insight:
"For some reason crowd donations have come to be characterized as replacement film financing for private equity. In truth, those pledges are really another iteration ofsoft money, one that comes with the added bonus of indicating future audience demand [with infographic from Slated]" ...
Stephen Follows: "Grab a cup of tea – this is a long one. It’s rare for filmmakers to get a candid look at the books of someone else’s film but, thanks to the generosity of Marcus Markou, that’s exactly what you’ll get to read below."
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Ethan Saplenza: "It's not just big-budget blockbusters that get sponsorship deals. Indies do too - and there's quite a big upside."