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Jim Thacker: "Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?" Image: "Your project’s emotional hook may not be the obvious one. Is the thrill of watching a supersonic parachute jump that of seeing a world record – or that the parachutist might die live on air?" 
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![Power To The Pixel: Cross-Media Forum 2011 [Stor.i.fy] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/5nZcvpNgWexiW7cEhtxnRDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Power to the Pixel's fifth annual Cross-Media Forum gatherd some of the leading figures in international cross-media. This is a stor.i.fy round up of proceedings which touched upon all aspects of cross-media creation, financing and distribution.
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Christopher Sandberg describes how he creates experiences for a participating audience at Power to the Pixel's Cross-Media Forum, October 2011...
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