John Gaudiosi: "There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling Where’s My Water? franchise on June 20 and the first to feature Mickey Mouse" ...
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Dean Takahashi: "John Vignocchi shows off the latest with Disney Infinity in a video interview. He says that Disney isn't just copying Skylanders."
The Digital Rocking Chair's insight:
A fabulously in-depth look at Infinity, the new toy-game hybrid from Disney. 
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Read Mashable's Disney's 'Infinity' Is a Toy Box Like No Other for more on Disney at E3.