Transmedia: Storytelling for the Digital Age

This one I have to rescoop. I am too old to have benefited from Sesame Street but that doesn't my life was not affected by it. This is technology used at its best and most effective. The message delivered has always been universal. And it has remained true to its original format. There is no mention of the creator of the series in this piece and I think that is a mistake. Sesame Street was done by a creative genius on a par with Steve Jobs.

There are lessons in this success for young entrepreneurs if only you look.

Journalists and society-at-large do #Amazon and viewers a huge disservice by tagging kid-centric content as '#binge-viewing' as if putting the viewer in control of what he/she watches is a bad thing--not to mention that it has nothing to do with what Amazon is trying to accomplish with their programming for preschoolers.  

Creators working with Amazon have intentionally tried to step out of their adult bias and look through eyes of preschoolers.  Their goal is to create engaging content that triggers curiosity and creativity.   This is the same approach I advocate for storytelling and central to the persona development and audience profiling in the courses & workshops we teach via Fielding's Masters program.  The fact that Amazon streaming allows for viewer controlled consumption encourages other activities because there is no #FOMO by playing through scheduled broadcasts.  Seriously, how is this even remotely negative?  When will we get over blaming the audience for exercising choice in content consumption?  I get how this is disruptive to current business models and how media companies might not be thrilled at having to be more creative to earn attention and loyalty, but consumers should be celebrating not labeling and journalists should get on board.

 Tara Sorensen, Head of Kids Programming at Amazon Studios:

:

"We're not asking them to sit in front of the television and tie them to a block of programming [like with standard broadcast television]. They can pause it.

They can rewatch it. It offers up a nice amount of flexibility, so I don't think it's just about keeping them in front of a 'screen' for us."

Transmedia, Learning through Play, for for children aged 5 - 11 years. 

must read by USC Annenberg Innovation Lab

 Transmedia en colegias y bibliotecas

Transmedia, a broad descriptive word that literally translated means “across media” and encompasses many strategies that transverse industries, is generally regarded as the use of multiple media platforms to tell a story or story experience. Though the word “transmedia” is thought to have entertainment franchise origins, its adaptation for education purposes is both valuable and becoming more and more common. While teachers like Sansing are using coding and programming in their language arts instruction, others are taking advantage of increasingly sophisticated apps and interactive media for classroom use.

I guess this another favorite topic for me. Imagine using transmedia to teach maths and include cross over language components. After all maths has a language of its own.

Transmedia approaches encourage (or even force) people to actively acknowledge and design for a fluid and multi-dimensional, rather than linear, media environment.  For the human brain, stories are not constrained by what's on the page. Transmedia begins to replicate how we think and encourages producers to innovate in each platform to create multiple touchpoints that facilitate our natural ability to imagine, project, expand and experience.   

Brilliant and exciting! I love this idea

Admittedly, I'm new to ScoopIt.  Hoping it isn't bad manners to Scoop your own blog entry.

Debo conseguir estos libros ASAP

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