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Scoop.it!
The Digital Rocking Chair's insight:
Chris Osterndorf: "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible. And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious." 
Scoop.it!
From
io9
Lauren Davis: "Fan fiction and fan art are both enormous components of our popular culture [...] But, sometimes creators, publishers, and studios claim that works of fan art and fan fiction violate their copyright. So is that Supernatural fanfic you're working on legal, or should you worry about the lawyers coming a-calling?"
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Scoop.it!
Cory Doctorow: "Here's an hour-long presentation on copyright law and fan art from San Diego ComicCon 2012, presented by a lawyer from DeviantArt who once worked as a copyright enforcer for Paramount" ...
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The slippery slope of Copyright in today's market.
Same old adage... all publicity is good publicity?
Or... 'we're making so much money, why bother with time and cost of fighting it'!