Jeremy Hsu: "Why 4D movie theaters that offer the novelty of special effects such as smells, motion chairs and wind effects typically fail at storytelling immersion."
Paula Bernstein: "When we think of immersive storytelling, Delorean time machines and grownups dressed as Teenage Mutant Ninja Turtles don't usually come to mind. But that's the case with New York-based BBQ Films" ...
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Jeremy Hsu: "Why 4D movie theaters that offer the novelty of special effects such as smells, motion chairs and wind effects typically fail at storytelling immersion."