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![The 10 Commandments Of 21st Century Franchise Production [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/sj4JZgAlvKygdvrHGBozRTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is
 a new set of rules to consider if you’re going to maximize the potential for success" ... [Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.] 
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So, what is transmedia storytelling? Gomez defines it as the vanguard process of conveying messages, themes or storylines to a mass audience through the artful and well-planned use of multiple-media platforms.
[Jeff Gomez is a thought leader in the world of Transmedia Storytelling and this is one of the best articles I've seen on his approach]
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![Talking with the man who assembled the [Transmedia] 'Halo Bible' for Microsoft | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/iTEFyv3cK-XjzPu9bWKVxTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The New York–based Starlight Runner specializes in what's called "transmedia," or branching fiction into other media platforms. If it's a videogame franchise, for instance, the process could involve taking the game's world and preparing it for expansion into novels, comic books, TV series, movies, etc...
[A great read for anyone wanting to know more about creating Transmedia Bibles.]
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