Making Real Money in Virtual Games: The Strange Economics of MMORPGs | Transmedia: Storytelling for the Digital Age | Scoop.it

"In one month, Diablo III, a hugely popular role-playing game made by Blizzard Entertainment, will become the first major online game to launch with PayPal integration. It will encourage players to sell digital possessions for actual dollars within the game. The lines between virtual and real economies are about to get even blurrier."