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Scoop.it!
The Digital Rocking Chair's insight:
John Bohan: "From Pope Francis to Darth Vader, from Obama to Kim Kardashian, everyone seems to be taking selfies" ... 
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The Digital Rocking Chair's insight:
James Martin: "Can a cross-media storytelling platform help a TV show? Sander/Moses Productions' co-founder Kim Moses says yes!"
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The Digital Rocking Chair's insight:
"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...
Nicko Gibson's curator insight,
August 7, 2014 2:17 PM
Important to know for every kind of independent artist as well, but the millennials are not really watching much TV
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The success of The Hunger Games wasn’t exactly a long shot. Co.CREATE: "[This article] takes us through the strategy and execution of the social media campaign, which rolled out in sync with creative, PR, and traditional promotions and kicked off with the release of the first image of the Mockingjay, the pin on fire"...
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The Digital Rocking Chair's insight:
John T. Trigonis: "You shall not spam. And more wise rules to live by when promoting your film's campaign on social media."
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The Digital Rocking Chair's insight:
"Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations."
Charlotte Catteeuw's curator insight,
December 29, 2014 7:15 AM
Ask yourself: how can your brand connect with your target group's identity? 
imaginetsa's curator insight,
December 30, 2014 5:35 AM
For Success In Social Media, Conversation Is Not Enough--You Need Narrative
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Geoffrey Colon: "If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy"...
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Selfies are a way to create immediate stakeholders. WAAY back in 2013 (doesn't that seem like eons ago from a social media perspective?), I published Branding with Selfies on Psychology Today arguing for the power of integrating selfies into marketing and branding strategies. I like how invited participation extends our concept of the "selfie" from its early technophobic labels of "narcissistic attention seekers with low self esteem who need a life" (Nevermind that some of those things are mutually exclusive) and shifts our vision to how we capture personal experience. As an advocate for selfies as mindfulness and gratitude tools, I love to see mental models busted open.
As John Bohan's article reiterates, selfies are the ultimate WOM. They trigger all kinds of social influence--social proof and social validation--practically screaming "We all like this, so you should too!" It's fun to see the different approaches to selfie-imagery and gives psychologists a whole new realm to analyze for impact and meaning. #mediapsychology.
This article talks about the power of a selfie. Selfies are so well know today that they are a great way for marketers to get involved with social media. For example, by saying send a selfie into our website and the best selfie could win money allows the viewer to do something common in their lives and connect with the business at the same time. Selfies are great because they are evidence that someone is actually where they say they are.