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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Stan Alcorn: "The upcoming Farmed and Dangerous mini-series creates a genre all its own but does it make you want a burrito?" 
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New Girl‘s performance caught everyone by surprise, including Fox’s head of marketing Joe Earley. While he is elated today, just a couple of days ago he was worried ...
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The Digital Rocking Chair's insight:
"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...
Nicko Gibson's curator insight,
August 7, 2014 2:17 PM
Important to know for every kind of independent artist as well, but the millennials are not really watching much TV
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McDonald's customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries — McTV is here and in high definition.
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James Martin: "Can a cross-media storytelling platform help a TV show? Sander/Moses Productions' co-founder Kim Moses says yes!"