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Scoop.it!
Just two weeks ago, we had a little workshop at the agency, of which transmedia storytelling was one part. 
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Scoop.it!
Quick recap for those of you not familiar with the term “astroturfing”. This is when someone (usually someone with a vested interest in seeing a movie do well at the box office) posts comments in public forums masquerading as an unbiased member of the viewing public, proclaiming how much they’re looking forward to seeing the film, and how good it looks.
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Scoop.it!
I was fairly amazed to see articles over the past week accusing parties involved with marketing The Hunger Games and Twilight of “astroturfing” by planting fake comments under Youtube videos...
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