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Scoop.it!
The Digital Rocking Chair's insight:
Michael Idato: "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ... 
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The Digital Rocking Chair's insight:
Danielle Desjardins: "In this new interconnected and heavily cluttered media context, the first thing broadcasters must do is come up with a formula that will enable their content to rise above all the noise" ...
Richard Stadler's curator insight,
September 10, 2013 5:20 AM
Incentivise your staff at all levels to push tech sales (they cost less) |
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The Digital Rocking Chair's insight:
"Multiplatform gurus Jeff Gomez, Erinrose Sullivan, Eric Huang and Ingrid Kopp tell MediaCity's [Simon] Staffans their visions" ...
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The Digital Rocking Chair's insight:
Gary Hayes: "TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?"
Aliette de Villeneuve's curator insight,
August 29, 2013 4:00 AM
Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’? |
![Audience steps up in next generation of TV storytelling [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/0a8guIf-Dow77I3S_mOjJjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/FQE-Wt80Y6H4UX-qj6U70jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."
Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT