Sara Bozanic: "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"
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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Scoop.it!
Sarah Casey: "The key is that the show is not dormant during its off season, but active on multiple platforms, not just the tried and true reruns and trailers although both elements have been taken to previously unimagined levels." Via Gary Hayes 
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Scoop.it!
Ari Karpel: "There is an 'Annoying Orange' videogame, T-shirts sold in JCPenney, and now a Cartoon Network series, debuting Monday, June 11. The original Annoying Orange web series is still going strong, with more than 1.4 billion YouTube views, 2.4 million subscribers, and a whopping 153 episodes so far."
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