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The Digital Rocking Chair's insight:
Simon Staffans: "First, a full disclaimer. I’m writing this post not so much for you, dear reader, as I’m doing it for myself. Let me explain. As I’m increasingly working with people who have no or little experience of transmedia" ... 
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The word "transmedia" was hardly to be heard at MIPTV. Does this mean it's dead, or rather fully integrated in TV production?
The Digital Rocking Chair's insight:
A couple of interesting posts today on the relevance of the term "transmedia". The first is this one from Simon Staffans, the second is by Andrea Phillips and called WTF Transmedia? Both are worth the read.
Vanessa Camilleri's curator insight,
May 8, 2013 4:21 AM
worth reading! I think we have to avoid building up too much hype on the word transmedia and focus more on what it can actually do and where it can actually lead us.
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Gamasutra's Leigh Alexander takes a look at how film and other media are doing at leveraging brands into the world of games, finding slow progress toward that popular transmedia vision.
[Then continue the discussion with Simon Staffans over @ http://bit.ly/zdyjHS where he states "Transmedia is not ”there” yet, wherever we envisage ”there” to be. We have experimental projects, we have big-budget marketing campaigns, we have art projects, we have crowdfunded projects and any mix between these. Very few of these will have a significant impact on other transmedia projects, as all new projects need to be handled from the ground up as unique challenges."]
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"Personally I feel the studies of the art of composing and creating for a number of instruments bear a lot of resemblance, at the very least on a philosophical level, to the work of a transmedia producer, creator and storyteller"...
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The Digital Rocking Chair's insight:
Simon Staffans: "Transmedia has never been the easiest of terms to throw around. It’s a concept trying to embrace so many different genres and so many different practices, it’s almost guaranteed to give rise to disagreements" ...
Jeni Mawter's curator insight,
November 13, 2013 7:42 PM
From transmedia expert, Simon Staffans, comes this simple explanation.
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Simon Staffans: "I’ve had a blog post sitting on my computer, half-written, for quite some time. The essence of the post was that there are only about 200 people around the world that actually care if your project is a ”true transmedia project” or not, the 6.999.999.800 others either don’t care or will never hear of your stuff."
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"Transmedia is a buzzword to many. For others, it’s a word that promises gateways into new experiences. For yet others, it’s a term that is filled with challenges and possibilities on a storytelling and creative level. It all comes down to one simple question: what do you want transmedia to do for you?"
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What is transmedia? As simple as this.