Transmedia: Storytelling for the Digital Age

Mike Vogel:  "Here’s a dilemma every transmedia producer faces… You discover a new storytelling platform–maybe you get in to their invite-only beta–and you create a story that uses the strengths of that platform. The platform gives you a powerful new way to express yourself interactively, but then something happens. Maybe the startup runs out of funding, gets acquired, or changes their business model. Suddenly the DNA of your story is no longer available to you. Your story can no longer be told."

Michael Magee:  "Transmedia is about creative storytelling and characters, it is also very linked to the technology that is used to produce and distribute it. "

Sam Bailey:  "As we've been looking at what's out there, we've been surprised by how few of these projects work in a tablet browser."