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The Digital Rocking Chair's insight:
TBI: "Anna Jackson reports back with tips and tools from Jeff Gomez and other local and international producers at a Transmedia Toolbox event at Unitec in Auckland." 
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![Creating blockbuster worlds: an interview with Jeff Gomez [#transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/E14F3VCX1f753_oaaux7CTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
With media becoming pervasive and every one of us capable of making some degree of noise, how do you cut through a 'chaotic storm of omni-casting for many' to reach your target audience?
The Digital Rocking Chair's insight:
Jeff Gomez is always very generous with his expertise and this week he agreed to answer some questions on how smaller content producers can utilise transmedia storytelling techniques in their own work.
Alex Alexander's curator insight,
June 26, 2013 12:21 AM
"Interesting take on sub categories of Transmedia. Popularised by Jenkins Transmedia 202: further Reflections, paper; Transmedia Activism and Transmedia Branding are now becoming organic extensions of Transmedia Storytelling. Looking forward to seeing Jeff in NZ"
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![Transit [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/GqLS-lxKhj5qo9jZn6ClPDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
It's only been six months since we started blogging for The Big Idea, but it feels like it's been an action packed half-year.
The Digital Rocking Chair's insight:
Transmedia New Zealand's "half-year" in review ...
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![The buzz on Buzzy Bee [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/-ipuU1mJFgF6g1AsGKh9ITl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Buzzy Bee is taking to the airwaves, and soon you’ll be able to join him. Fiona Milburn sat down with William McKegg, the creative director behind Buzzy Bee, to find out how Lion Rock Ventures has developed a multiplatform storytelling world around this iconic Kiwi toy."
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In the first of a series of blog posts from Transmedia NZ exploring the wonderful world of transmedia, Anna Jackson attempts to answer the question, 'what the # is transmedia?', and reports on Doc Lab 2012.
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Fiona Milburn: "Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?"
The Digital Rocking Chair's insight:
In answer to a common question ....
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![Exploring the big [transmedia] picture | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/zuk0cJSpRNmZ3gqw8SY7Jzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Are you ready to explore the big picture? Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling."
The Digital Rocking Chair's insight:
Here's a resource guide that I've put together for those new to transmedia storytelling. I hope you find it useful.
Ken Morrison's curator insight,
January 29, 2013 7:46 AM
I have been intrigued at transmedia storytelling for some time. I really appreciate these resources for getting started in using or explaining transmedia in education or marketing.
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![Radically redefining TV [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/1S_GV053zQb3xNnB6sUq2jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.
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![A new way forward for cinema [#Transmedia] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/6QlM5w_yo9b4tzlsF6dQMzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Fiona Milburn from Transmedia NZ interviews American indie producer Ted Hope, keynote at the recent Big Screen Symposium, about transmedia and the changing nature of filmmaking.
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