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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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The Digital Rocking Chair's insight:
Paul Tassi: "In the end, Sony couldn’t have come up with a better marketing campaign for The Interview if they tried. The Seth Rogen/James Franco feature was originally destined to be forgotten nearly as soon as it was released, sandwiched somewhere between Pineapple Express and This is The End in terms of quality. Instead, it practically started World War III." 
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The Digital Rocking Chair's insight:
Ryan Rigney: "Just as people struggled to find a practical application for hydrogen balloons, small thinking has also plagued the development of one of today's flashiest technologies, virtual reality devices. But VR doesn't need a killer app. It just needs to be unleashed on the world, so the people tinkering with it can lead us all someplace new."
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The Digital Rocking Chair's insight:
Josephine Opar: "Google and Millward Brown Digital broke down how American and Canadian moviegoers research the films they watch, and it looks like YouTube is a major source of inspiration."
Wendy Yackimec's curator insight,
November 20, 2014 10:59 AM
Just because it looks so cool. Interesting too.
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The Digital Rocking Chair's insight:
T.L. Stanley: "Since the mid-2000s, Doritos has been making a high-profile event out of doing just that during the biggest football game of the year, but industry veterans say the business of fan-generated marketing is thriving even in the off season."
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The Digital Rocking Chair's insight:
Simon Staffans: "So, what I would like is to continuously create content that resonates deeply with the intended target audience" ...
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The Digital Rocking Chair's insight:
Fiona Milburn talks with Ingrid Kopp, director of Digital Initiatives at the Tribeca Film Institute in New York, about creating interactive narratives.
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The Digital Rocking Chair's insight:
Stephanie Rosenbloom: "The web encourages bad behavior, and it’s part of our nature to focus on the negative. But there are smart ways to respond."
David Collet's curator insight,
August 30, 2014 7:39 PM
I have too many opinions on this subject but I don't wish ti bore anyone. Nor do I wish to detract from the article. It is a New York Times opinion piece and you may have to register to read the entire article but I think you will find it worthwhile.
If you have children just starting on-line (for me grandchildren) there is usefull advice about dealing with cyber bullying.
But the piece is primarily targetted at an adult audience. Discussion on-line is a usefull way to expand your horizons but it comes with dangers that you don't experience in face to face exchanges.
I sm pretty thick skinned an sufficiently arrogant that I mostly ignore negative comments. But this piece offered some advice that will cause me to mend my ways a bit.
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The Digital Rocking Chair's insight:
"TV execs need to get more creative with their marketing efforts, The Project Factory's commercial manager [Sandra Lehner] explains" ...
Nicko Gibson's curator insight,
August 7, 2014 2:17 PM
Important to know for every kind of independent artist as well, but the millennials are not really watching much TV
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The Digital Rocking Chair's insight:
Chris Osterndorf: "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible. And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."
Jeni Mawter's curator insight,
July 24, 2014 10:12 PM
The slippery slope of Copyright in today's market. 
Greg Clemett's curator insight,
July 26, 2014 5:00 AM
Same old adage... all publicity is good publicity? Or... 'we're making so much money, why bother with time and cost of fighting it'!
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The Digital Rocking Chair's insight:
Kristin McCracken: "Attention, filmmakers: You must read these social media do's and don'ts."
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The Digital Rocking Chair's insight:
PSFK Labs: "From spoken word to moving pictures new technologies have become the springboard for producers and audiences to create and share their personal tales."
Henrik Safegaard - Cloneartist's curator insight,
June 27, 2014 2:58 AM
Good stories are like springboards that set off the reader’s imagination into a realm of co-creation, where the the story evokes personal tales from the reader. These intertwine and lead to richer, memorable story experiences. Click to read more.
Jeni Mawter's curator insight,
June 29, 2014 11:41 PM
Tablets are in the hands of every child and young adult across much of the planet. Children's and young adult storytellers take not. 
Ricard Garcia's curator insight,
June 30, 2014 1:58 AM
Because one way or another... they are. Sooo, let's see how.
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The Digital Rocking Chair's insight:
Ben Travers: "With the studio's first ever original kids' shows debuting this summer, Amazon is trying to break into children’s programming from a groundbreaking new angle: long-term education."
Dr. Pamela Rutledge's curator insight,
May 26, 2014 5:38 PM
Journalists and society-at-large do #Amazon and viewers a huge disservice by tagging kid-centric content as '#binge-viewing' as if putting the viewer in control of what he/she watches is a bad thing--not to mention that it has nothing to do with what Amazon is trying to accomplish with their programming for preschoolers. Creators working with Amazon have intentionally tried to step out of their adult bias and look through eyes of preschoolers. Their goal is to create engaging content that triggers curiosity and creativity. This is the same approach I advocate for storytelling and central to the persona development and audience profiling in the courses & workshops we teach via Fielding's Masters program. The fact that Amazon streaming allows for viewer controlled consumption encourages other activities because there is no #FOMO by playing through scheduled broadcasts. Seriously, how is this even remotely negative? When will we get over blaming the audience for exercising choice in content consumption? I get how this is disruptive to current business models and how media companies might not be thrilled at having to be more creative to earn attention and loyalty, but consumers should be celebrating not labeling and journalists should get on board.
Henrik Safegaard - Cloneartist's curator insight,
May 27, 2014 4:08 AM
Tara Sorensen, Head of Kids Programming at Amazon Studios: : "We're not asking them to sit in front of the television and tie them to a block of programming [like with standard broadcast television]. They can pause it. They can rewatch it. It offers up a nice amount of flexibility, so I don't think it's just about keeping them in front of a 'screen' for us." |
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The Digital Rocking Chair's insight:
Jon Russell: "Social media marketing will soon include chat apps, as this example from Sir Paul McCartney and the use of Line show."
David Collet's curator insight,
January 3, 2015 9:39 PM
Today's environment reminds me a lot of when I was first in the business. You have to adapt, you have to research, you have to be open to challenges. If you are, your career will flourish. But if you fear - watch to world go by.
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The Digital Rocking Chair's insight:
"Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations."
Charlotte Catteeuw's curator insight,
December 29, 2014 7:15 AM
Ask yourself: how can your brand connect with your target group's identity? 
imaginetsa's curator insight,
December 30, 2014 5:35 AM
For Success In Social Media, Conversation Is Not Enough--You Need Narrative
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The Digital Rocking Chair's insight:
Lindsay Rothfeld: "In 2014, several big trends solidified themselves as potential game-changers for the entertainment and television industry: Among them participatory television, enhanced analytics, mobile engagement, new options for advertisers and increased digital streaming."
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The Digital Rocking Chair's insight:
Sandeep Sood: "Ever been to Indiegogo? Kickstarter? Spend any cash? What’d you leave with? Why does anyone buy a product that doesn’t exist yet...and may never exist?"
Bob Rempel's curator insight,
October 27, 2014 6:58 AM
You need a handbook, but you need more. An interpreter, a guide, a hand holder, all with experience and savvy, in this rapidly changing field. Our offer to help at rempelgroup.com
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The Digital Rocking Chair's insight:
Nicole Laporte: "UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it."
David Collet's curator insight,
October 21, 2014 1:13 AM
This is interesting because of the soooo many scams that promise you that you can earn money sitting at home. In parenthesis (hidden) it is implied that you dont have to work hard to do it.
This is one that is not a scam but it also highlights that it was all hard work.
It is a millennial project that earns money because millennials+ are watching.
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The Digital Rocking Chair's insight:
Liraz Margalit: "[Tinder's] runaway success cannot be attributed solely to singles looking for quick hook-ups. The counter-intuitive truth is that Tinder actually provides users with all the information they need to make an informed first impression about a potential long-term mate. And it does so by matching our human evolutionary mechanism."
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The Digital Rocking Chair's insight:
Joshua Nealey: "Guardians of the Galaxy has been a success for Marvel and Vin Diesel’s character Groot is a hit. Was he cast because of his massive social media presence?"
Henrik Safegaard - Cloneartist's curator insight,
September 1, 2014 1:30 AM
If you’re a fan of the Fast and Furious actor, you’re well aware that he has a whopping 83.6 million Facebook fans. If that doesn’t impress you, it should. He has more likes than any other actor on the planet and is very in touch with his fans – something studios would be very interested in using to their advantage to increase a movie’s exposure. Click to read more.
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The Digital Rocking Chair's insight:
Kyli Singh: "With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring."
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The Digital Rocking Chair's insight:
Scott Macaulay: "Need to make a snap decision about a crowdfunding or DIY distribution platform? Then check out the Virtual Toolbox from NYU's Cinema Research Institute."
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The Digital Rocking Chair's insight:
Mark Strauss: "The Nielsen Company has created this handy infographic so that you can precisely determine how much of your life would be required to view every episode of every season of the top animated shows. That way, you can plan accordingly if a planet-destroying asteroid is just one week away from impact."
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The Digital Rocking Chair's insight:
Sarah Juckes: "The word metadata sounds potentially confusing but is really very simple. Its direct translation is “data about data.” When we’re talking about books, it simply means all the information about your book that isn’t the story itself" ...
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Elisha Hartwig: "A timeline of the technology behind how we watch television."