Transmedia: Storytelling for the Digital Age

Christina Warren: "The game and experience, dubbed Neal’s Stash, is the final stage of a multi-faceted social TV and transmedia campaign that Ford sponsored for the USA Network show" ...

Ari Karpel: "The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory" ...

Joan Voight: "In preparation for the debut of its post-apocalyptic web series Electric City, Yahoo launched the online alternate reality game Tap Joint" ...

Chaunton: "This is a great example of the two chief challenges of transmedia stories; they take money, and they take time (and generally, if you find a way to ease one demand, you exacerbate the other)."

Scott Meslow: "From 'Blair Witch' to 'Prometheus,' increasingly elaborate interactive ad campaigns rely on fan fervor, even if they don't guarantee box-office success"...

Christina Warren: "With the Project Prometheus Training Center, [Microsoft's Internet Explorer] team worked with Fox to create a transmedia and interactive experience that helps redefine the typical movie site or portal."

Sophie Woodrooffe: "Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record."

For Motorola & (RED)™, Sparrow Hall collaborated with DRAFTFCB to develop a year-long transmedia marketing campaign, including original content from around the world – exclusive music and media downloads, videos, live events,...

Christina Warren: "The creators of The Dark Knight Rises released a new iPhone app on Thursday that immerses fans into the world of Gotham City like never before."

Gunther Sonnenfeld: "Branded content. Branded entertainment. Branded transmedia campaigns. Content marketing. Brand journalism. You've heard the terms, but have probably struggled over their meaning, and their value. I know I have" ...

Scott Monty: "[...] we needed to ensure that we took our launch strategy to another level. Random Acts of Fusion will (dare I say it?) go further than our previous efforts and will contain a series of immersive entertainment experiences combining a variety of broadcast, social media and digital platforms."

Robert Pratten: "Small towns around America have histories that offer a foundation for transmedia storytelling to bring in visitors and customers for local retailers. The Roswell Experience is a location-based story told across 32 locations in Roswell, New Mexico which uses a fictional alien, Vrillon, to introduce visitors to the area’s rich history."

DRC: You might also like to check out "Storytelling meets Transmedia Tourist GPS walk-arounds - TravelPlot" over at Pervasive Entertainment Times.

Matt Bolish: "Instead of telling a story set in this world, [transmedia creator] Coulson and company decoded tell the story of the world itself. They used the prolific descriptions of Westeros provided in the novels to inspire sensory experiences—sight, smell, sound, taste and touch—to turn passive audiences into something altogether different: tourists" ...

DRC: A look at the transmedia marketing campaign behind the first season of Game of Thrones.

Germain Lussier: "Usually when a film opens, its viral campaign is over. Not the case with Prometheus. Ridley Scott‘s latest film is one that encourages a lot of conversation (obviously) and, if you stay to the end of the credits, the conversation continues online" ...

Chaunton: "Big summer movies mean big viral campaigns. And nowadays these can be just as good as (and sometimes better than) the movies themselves."

Nuno Bernardo: "Transmedia is a buzzword that the film industry has used quite a lot in the last couple of years, from independent movies that have a companion web site and a Facebook Fan page, to the multi-million dollar interactive experience that involve games, web sites and live events"...

Kendall Whitehouse: 'Disney’s Marvel Studios has been preparing the audience for this film for several years. After the closing credits of 2008′s Iron Man, an extra scene appears in which Tony Stark (Robert Downey Jr.) encounters S.H.I.E.L.D. director Nick Fury (Samuel L. Jackson), who states: “I’m here to talk to you about the Avenger Initiative.”'

Kevin Jagernauth: "With "Prometheus" dropping an eye-popping three-minute trailer yesterday and generally speaking, occupying the print over the last few weeks thanks to a slick and intriguing marketing campaign, "The Dark Knight Rises" has fallen a bit" ...

Matt Liebl: "Microsoft is ramping up the transmedia promotions for their blockbuster title Halo 4"...