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It is a good time to be a fan of the boy wizard right now. Earlier in the week, the eBook versions of all seven Harry Potter novels were finally made available through the pottermore.com website, and this weekend the doors of The Making of Harry Potter studio tour will at last be opened... For those who can't be there, an in-depth look at the new Harry Potter Studio Tour. 
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In the game, fans will be able to undertake their own District 12 quests alongside Katniss, Peeta, Gale and Haymitch. They also are able to journey to other districts, collect virtual items and try to survive the wilderness...
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"When I was a kid, it wasn’t enough to just watch the Star Wars movies; reading the comics and playing with the toys were pretty much essential parts of the whole experience."
[Although not about the Watchman debate, when read in conjunction with the article @scoopit http://bit.ly/yAZu5h, this provides an interesting glimpse at a third perspective ... that of the fan.] Via BirgitSchneidmueller
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With Planned Parenthood controversy 'a hot button issue', Vampire Slayer torn over pregnancy...
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To kick off the premiere, Fox partnered with Ford to produce Legends of Alcatraz, an alternate reality game set to run throughout the show’s first season…
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When books get turned into movies, there’s usually little added to the original story. But with interactive apps, the narrative doesn’t have to be dumbed down or retold. Instead it can be explored from a different angle to expand the audience’s understanding of a fictional world.
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In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans...
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One of my favorite parts of any run up to the release of a game is when the marketing guys decide to do an alternative reality game as a way of getting fans of the franchise involved early...
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When I was alerted to the existence of Dark Score Stories, the transmedia marketing initiative that serves as a prequel to A&E’s upcoming adaptation of Stephen King’s Bag of Bones, I was interested for two reasons...
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The idea/term/concept “transmedia” is meant to represent the concept of a story told across across multiple platforms...
The television series "Castle" is just made for Transmedia Storytelling and here's a look at why.
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FX may be the first cable network to make tcommerce the focus of a companion app for a TV series, building an app for Apple's iPad that allows fans of hit program Sons of Anarchy to buy jewelry, clothing worn by cast members and other merchandise.
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Dexter author Jeff Lindsay says: 'It's a mistake to think that Dexter is nice.'...
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DC Entertainment is releasing graphic novels in print and digitally based on Stieg Larsson's Millennium trilogy.
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As AMC gears up for season two of The Killing, the network has launched an online interactive case file so that fans can participate in figuring out who killed Rosie Larsen.
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![SSX comic review [Video Game Tie-in] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/0x_52pk3VstcnOm3bnzJxTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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There are plenty of gamers out there who may not even realise tha there's a wealth of comics relating to their favourite. Case in point, the extremely effective SSX tie-in.
"These days it’s not enough to announce the return of a video game franchise and make sure that it reaches store shelves on time. No, instead, you must re-invigorate your ‘brand’ by ensuring that it receives a trans-media rollout, thus we have the online graphic novel of SSX."
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In its first ever transmedia execution, the broadcaster launches an interactive game for its show, Arctic Air.
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Each day, new tips and clues – including episode clips and images – will be given and packaged in a way to aid viewers in formulating their ideas.
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Starz has expanded its social media push for Spartacus by offering a new Facebook strategy game and offering multiple opportunities to sample the first episode of the new season.
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Called Mouse Guard, Labyrinth and Other Stories it’s going to feature short, original strips that belong to several of the Archaia families.
[A prequel to the Labyrinth film, it builds on a storyworld which also inludes manga sequels.]
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![Inside look at social TV after-show ‘The Talking Dead’ [Interview] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/djOBMUd9_D1CdbHHqwEcITl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Under the leadership of Joel Stillerman, AMC TV’s SVP of Original Programming, Production and Digital Content, the network has developed an entire after-show, The Talking Dead built for these [The Walking Dead] super fans on TV and the web...
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After seven and a half seasons of teasing us with their product, Dunder Mifflin will finally give the general public the opportunity to use their famed paper.
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Premiering this week, Top Chef: Last Chance Kitchen is an online-only series in which chefs eliminated from the TV show get a chance to return to the competition.
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In an effort to give Truebies what they crave – more Sookie, Bill and Eric – continuously through the year, IDW and HBO will launch the first-ever ongoing TRUE BLOOD comic series in spring 2012, featuring new series installments each month.
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Just in time for the zombie series' second season on TV, the Robert Kirkman comic book upon which the show is based comes to social site Graphicly.
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From the end of the Cup Of Joe New York Comic Con panel yesterday, the news that Jeff Lindsay, creator of the Dexter novels that were also turned into an ongoing TV series, will be writing all new Dexter stories, in the continuity of the books, next year.
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