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How publishers can make reading experiences that parents feel 'more positive about than Angry Birds'. "The key theme: making great book-apps for children is very different from making books: it's a collaborative process requiring animators, coders, musicians and above all storytellers with a feel for interactive narrative." 
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Len Kendall: "This panel-style blog post was spawned by my recent interest in the game Zombies, Run! As someone who is passionate about the Zombie genre, but not at all passionate about exercise, I was excited to find a fusion of mobile technology, storytelling, and real-world activity that would help gamify my healthy habits." Via Simon Staffans
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"We're building a studio of the future that has the pieces in place to pick up where Hollywood is dropping the ball," said Lee. "We're saying this is what the future of storytelling looks like. This is how you engage with audiences on not just one platform, but across multiple platforms."
Rudolf Kabutz's curator insight,
January 12, 2013 3:13 AM
Future possibilities for media in communication.
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"Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves." DRC: An interesting article on how Marvel is working with its retail partners to make this a win-win for everyone.
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While splashy moves may get attention there are basics that, when overlooked, can make the social media component for any event fall flat. Here are six ways to effectively bring your next event to life using social media...
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Why did MTV, the pop culture television icon and Angry Birds, the predominant, casual gaming juggernaut, partner up? But more specifically, why did they partner up to combat a major social issue like cyberbullying? DRC: Turns out MTV take their commitment to their audience very seriously ...
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[With Oprah's Lifeclass] "She is incorporating social media and interactivity into every episode across various platforms, from Facebook and Twitter to Skype and Instagram. For example, Oprah encourages viewers at home and in the audience to live tweet responses to the topics mentioned on the show and then discusses them in real-time with her guests."
's comment April 7, 2012 7:18 AM
10x for sharing, Oprah is a teacher in so many ways...
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![The anatomy of a viral campaign [Infographic] | Transmedia: Storytelling for the Digital Age | Scoop.it](https://img.scoop.it/iFTmWaHIQLcZMAJCyqHQlTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Idealog: "Make this go viral!" commands the client. Easier said than done. But there are some things you can do to boost the odds.
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"Escape. Yes, that's it, escape, that's whole secret right there." Not your usual take on the "three key pillars of the future of TV": Smart TVs, Social TV and Second Screen.
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Tony Wang: "Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy"
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Tim Arnall: "There is something beautiful about the analogue, optical qualities of lenses, cameras, and moving images that don’t exist in 3-D, and this is not about simply rotating objects, it is about getting our hands 'dirty’ in the medium of cinema."
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From
i-docs
Now available free, it is a textbook for creating participatory documentaries using social media. Downloadable document: http://geniwate.com/wp-content/uploads/2012/03/part-doc-cookbook.pdf
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The success of The Hunger Games wasn’t exactly a long shot. Co.CREATE: "[This article] takes us through the strategy and execution of the social media campaign, which rolled out in sync with creative, PR, and traditional promotions and kicked off with the release of the first image of the Mockingjay, the pin on fire"...
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In-app purchases are all over the place, including children's apps featuring well known brands. DRC: Why in-app purchases make sense, but only if you do it right.
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When you're sternum-deep in the Internet all day, the shifting currents and riptides of the collective are tough to ignore. DRC: A great article to pass on to all your friends who qualify under Rule 2 ... now you'll need to follow the link to see what I mean. FOMO :)
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"The Internet’s favorite 8-bit animated feline, Nyan Cat, turned 1, and Mashable spoke to the creator of the Pop-Tart-shaped viral sensation."
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The Guardian: How mobile is sparking innovation in publishing, music, television, games and beyond ... "In 2012, smartphone and tablet apps are at the heart of disruption across the media and entertainment industries. Which sounds like a grandiose claim, but the evidence is there to back it up."
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"Should filmmakers focus more on the word "social" and less on the word "marketing?" Sheri Candler shares some helpful tips for filmmakers in this new digital landscape."
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"Let’s imagine what our movie theater experience might look like if every movie screen was connected to the Internet in the same manner as our computers, tablets, smart phones and TVs."
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