Visualization Techniques and Practice

Data Visualization is driven by data. Its form is often derived from optimizing the efficiency of inputting data (and information about that data) into a human brain. It is a very pragmatic practice, built around numbers and logic.

And yet it is beautiful. It evokes emotions. It can be aesthetically pleasing, or hideous. It communicates complex concepts and provokes thought. It is consumed for enjoyment. Some visualizations even share similarities with poetry.

There are several stages in the life cycle of data visualizations, and while the core of the practice is driven by rational thinking, any number of stages in the process have opportunities for subjective decisions or artistic interpretations...

Via Lauren Moss

As the old saying goes about pictures being "worth a thousand words," so goes the story about infographics.

Infographics are a compelling way to represent complex information quickly and clearly. In an infographic, visual symbols and numbers are used with colors, fonts, and labels to make the data more useful. With the flood of information and exponential data points, it is imperative to focus people's attention on not just the valuable data, but the implications as well.

Storytelling is using a linear narrative to guide people- as the creative and performance marketing communities work together to make sense of data, we must not squander the opportunity that this format provides. We need to create meaningful infographics that minimize information anxiety by conveying the perspective in the most effective manner. Agencies are tasked with providing creative expressions that connect target audiences with meaningful content -- and infographics are by no means any different.

Visit the complete article to learn more about the fundamental factors that contribute to successful infographics:..

Via Lauren Moss